WCAC Welcomes New Chief External Affairs Officer
FOR IMMEDIATE RELEASE
Worcester Community Action Council Welcomes Giselle Rivera-Flores as Chief External Affairs Officer
Worcester, MA – Worcester Community Action Council (WCAC) today announced the hire of the new Chief External Affairs Officer, Giselle Rivera-Flores. In this newly created executive role, Rivera-Flores will lead WCAC’s external positioning, community engagement strategy, legislative advocacy, and regional thought leadership – reporting directly and working alongside to President and CEO, Marybeth Campbell.
The creation of the CEAO role reflects WCAC’s strategic direction: positioning the organization as a regional force for economic mobility and community-driven policy change. Rivera-Flores will oversee external communications, community partnerships, research and advocacy initiatives – while working to amplify constituent voices in the rooms where decisions are made, alongside her team.
“We are excited to add Giselle to our team at WCAC. Her wealth of experience and, most importantly, her connection to the Central Massachusetts community will add immense value, strength, and voice to our work.” – Marybeth Campbell, Chief Executive Officer, Worcester Community Action Council
“WCAC has built a real connection in this community with trusted relationships, deep roots, and a track record that most organizations spend decades trying to earn. What drew me to this role is the organization’s bold vision for the future and its commitment to backing that vision with action. My first priority is to listen, learn, and understand what makes this organization work from the inside out, and then take that story to every table in the region where decisions about the region’s future are being made.” – Giselle Rivera-Flores, Chief External Affairs Officer, Worcester Community Action Council
Rivera-Flores brings over 15 years of experience in communications to the role, with deep ties to the Central Massachusetts community. She is the previous Director of Communications for Senator Robyn Kennedy and carries a Master’s Degree in Organizational Psychology.
About Worcester Community Action Council
Worcester Community Action Council (WCAC) is a nonprofit community action council agency serving Worcester County, Massachusetts. For over 50 years, WCAC has worked to reduce poverty and expand economic opportunity through direct services, advocacy, and community engagement. Learn more at wcac.net.
For more information, please contact Giselle Rivera-Flores, Chief External Affairs Officer, at 508.762.9800.
